A whole new range of colors invented with a new take on design.
Since ancient times, color has fascinated mankind, always influencing us subconsciously and symbolizing our culture in different ways. To evoke and enhance our creativity, we have analyzed and brought together a myriad of colors to play with. Here, our experts have come up with an impressive range of subtle shades and color tones.
The philosophy in our color families. Colors evoke our memories. It has an energizing and stimulating effect on our innate senses. Moreover, our eyes can recognize different shades of light and subtle gradation in brightness. In contrast, small differences can at times dramatically change the impression of the world around us. Taking all this into account, HARU’s 8 color families were composed of those elementary colors engraved in our memories, along with timeless and universally applicable patterns.