HARU

English

Know - Color

introduction

A whole new range of colors invented with a new take on design.


Since ancient times, color has fascinated mankind, always influencing us subconsciously and symbolizing our culture in different ways. To evoke and enhance our creativity, we have analyzed and brought together a myriad of colors to play with. Here, our experts have come up with an impressive range of subtle shades and color tones.

The philosophy in our color families. Colors evoke our memories. It has an energizing and stimulating effect on our innate senses. Moreover, our eyes can recognize different shades of light and subtle gradation in brightness. In contrast, small differences can at times dramatically change the impression of the world around us. Taking all this into account, HARU’s 8 color families were composed of those elementary colors engraved in our memories, along with timeless and universally applicable patterns.

deep forest

Deep Forest

A forest found deep in our memories.

In all shades of green! There’s the bright green
vibrant underneath the strong sun and the darkest
shade of verde on the verge of turning black. The color of moss hugging a tree trunk is different from green leaves reflecting on the river waters. Since ancient times,
we have always looked to the forest for inspiration.
Here, we have collected a wide variety of greens
from the world around us.

Deep Forest

lip stick

lip stick

Shining lips like luscious fruit.

Red is such a fascinating color.
It has its allure and danger, like an inviting fruit or
the blood of an animal. We have come up with
a variety of reds. Lips painted red,
like the favorite rouge of a legendary actress.
Pink like the welcoming of spring, and a bright mischievous scarlet against tan skin.
We have a variety of reds that highlight our lives.

lip stick

endless ocean

endless ocean

The ocean shows us endless expressions.

The ocean is like a mother that has nurtured
life on this earth. Clear water changes in appearance depending on how the light shines in;
how deep it pierces through and how the weather tempers with the light. We have all types of blues from the ocean, like its abysmal darkness,
to waves glistening on the surface,
and the foam softly caressing the shores.

endless ocean

bright earth

bright earth

How the sun shines on the earth.

The sun provides us with life on mother earth.
Its light gives us energy,
and also forms shadows as it reflects
on the sand, soil and water.
Here, we have a wide range of yellows that
shows some of these reflections.
Each color shows us a different type of energy.

bright earth

dry flowers

dry flowers

A lingering shadow from nostalgic times.

Dried flowers carry an uncertain beauty.
Its faint color is reminiscent
of the times we’ve lost.
The nonchalant passivity in these achromatic
colors inspired this part of our collection.
We chose a unique path by selecting some
subdued tones instead of more saturated colors.

dry flowers

neon candies

neon candies

A sheer brightness that elates us

These bright colors excite us and never
fail to arouse our emotion.
Although we are used to seeing it at its
maximum color saturation, we were able to explore
the perfect tint, maintaining a strong radiance.
You will find it bright enough even when
the tape is rolled out and sticking.

neon candies

royal perle

royal perle

Finding a fascinating and mysterious glow.

The glow has fascinated people since
the history of mankind.
Gold, silver and precious stones have this subtle shimmer, which is sometimes seductive,
sometimes cold. In the process,
we have added more shimmer than conventional products to achieve a texture much deeper
and much clearer.

royal perle

misty night

misty night

Achromatic colors between light and shadow.

Find a profound world you can only see
when no light is allowed to pass.
There is that faint shadow you can only make out when your eyes have adjusted to the dark.
And there’s the misty air that hangs subtle and deep,
and the absolute light that stands out against a purest white. How thick is that range of solemn grey between black and white? You will find that too.

misty night